A group of seasoned Austin technology entrepreneurs and executives are announcing the formation of their new company, Mass Relevance, to help consumer brand use real-time social content to drive engagement on television, the web, and in the mobile world. The team has already secured nearly $2 Million in Series A financing from Mike Maples new firm FLOODGATE, and Austin Ventures.

Disclaimer: I am an investor in Sparefoot, and they were in the 2009 Capital Factory program where I am a Managing Director. In early 2009, the founders of Sparefoot (then called Homstie.com) had a vision of allowing people with extra storage space in their homes to make a match with people who wanted to store things. It was a way to bypass the traditional self-storage providers, and create a mutually beneficial relationship between people who [...]