As the old saying goes, “I know only half of my marketing is working, but I don’t know which half.” It’s especially true in the world of social media marketing, where measurement of ROI is elusive. The popular listening tools, like Radian6 and BuzzMetrics, monitor a small fraction of the social web (enough for statistical significance) to determine consumer sentiment, but that falls short when trying to understand social campaign performance. Dachis Group launches their Campaign Performance Monitor today, which produces insights like the one below.
If you’ve not been to one of our previous Dachis Group happy hours, you definitely need to swing by, say hello, and have a drink on us. We’ve got a bunch of people in town from other offices around the world, so it’s a great opportunity to share some ideas about what is going on [...]
This is a blog post I wrote for the Dachis Group blog today. In the almost two years I’ve been with Dachis Group there is one question that I’ve been asked over and over again. “What is social business?” I’m sure my colleagues have had the same experience. The challenge I have is that social [...]