Digital website tags play a key role in helping marketers understand consumer behavior. That’s why Invodo, the business video experts, have announced that its conversion tracking tags are supported by four leading tag management companies: BrightTag, Ensighten, IBM® Digital Data Exchange and Tealium®.
Each company offers software that makes it easier to deploy third party code (“tags”) on a website and accelerate performance.
With its widely supported video tags, Invodo’s clients can easily and reliably deploy the code needed to enable Invodo’s conversion tracking capabilities. Invodo’s website tags make it possible to report on how videos influence incremental revenue, conversion rates, and average order value, among various other significant metrics.
“Creating and deploying video is only half the battle. Retailers and brands need to be able to quickly measure the impact video has on add-to-carts and purchases,” said Eric Engineer, VP of Strategy and Business Development for Invodo. “Having our tags supported by these tag management leaders will make it much easier for our customers to measure impact and subsequently increase the return on investment of their video programs.”
“At BrightTag, we choose partners that share our vision and mission of providing marketers with a smarter way to collect, connect and take action on cross-channel data in real time to better engage with their customers,” said Kelly Miller, VP of Partner Relations at BrightTag, which powers more than 1,000 brands and agencies worldwide. “Invodo’s expertise in online video merchandising combined with BrightTag’s trusted approach to tag management and omnichannel data integration are a powerful combination for marketers.”
“Video has become a vital tool in boosting consumer engagement, which drives up revenue and market share,” said Boaz Ronkin, Senior Director of Product Marketing at Ensighten, a leading enterprise data and tag management platform, representing more than $30 billion in ecommerce for top brands. “We’re excited to partner with Invodo to help our joint customers collect, own and activate omnichannel consumer data.”
“Tag management is the foundation for successful e-commerce initiatives, and online video is increasingly becoming a key part of online shopping experiences,” said Erik Bratt, Vice President of Marketing Communications at Tealium, which serves hundreds of major brands globally. “We look forward to working with Invodo’s customers to help increase their marketing performance.”