New Space and New Customers for Mass Relevance

MassRelevance has been on a rapid growth trajectory lately, as you can tell both by the expanding office space needs and new customer wins. The company employs 50 people (with open job requisitions for 15 more) and 170 customers, most of whom have household names. Today CNN and Facebook launched Election Insights based upon Facebook data relating to the presidential candidates. Mass Relevance has traditionally been known for it’s ability to handle real-time social content for Twitter. According to Mass Relevance CEO Sam Decker, when CNN needed help with Facebook data, the company was able to leverage their existing data analysis and visualization tools.

One challenge with all this success and growth is that it takes a toll on your ability to stay in an office space. The company announced today that they are moving to 800 Brazos in downtown Austin. This will the company’s 5th move in 20 months.

“It’s an old historic building that used to be a hotel, and we’ve knocked down some walls to create a very open environment,” said Decker. “I actually just got back from a meeting where we made some decisions on the decor and the theme.” The front space has a very large open space and a kitchen featuring tables that are communal eating areas. Sharing meals together has become a significant part of the company culture, and a full time head of health and wellness at the company cooks breakfast and lunch for the employees.

Here’s how the space looks today. We’ll try to update you on the new office when it opens in October. You can find out more about careers at Mass Relevance at


About Bryan Menell

Bryan is the Managing Editor for AustinStartup and the CEO of Mahana. He is a co-founder of Capital Factory, an investor and advisor, and runs the popular Austin Tech Happy Hour with his wife.