Loku Launches New Local App

Loku.com, the site locals rely on for their insider knowledge, today announced the availability of the new Loku App for the Apple iPhone, Android and Windows devices. Using cutting edge HTML5 technology, Loku is the marketplace for local knowledge, allowing insiders to add tips, opinions, and commentary about local places and activities while also getting real-time buzz about the best of everything in their community.

Installing the Loku mobile app couldn’t be easier; because HTML5 technology makes the Loku app seem native, you can access it from your iPhone, Android or Windows browser. To get the app, simply go to Loku.com on your phone and add it to your homescreen when prompted.

Loku takes an authentic approach to local status. You build status on Loku just as you would in real life in your local community. A local can increase his or her ranking in many ways: spend more time in the area, visit more places, contribute helpful tips or comments, find what’s new before others do, invite newcomers to join, be informed, support local businesses, and spread the word about local happenings.

As Loku users explore further and their contributions gain approval, they are awarded expert ranking in their area. It’s about the little things that all add up.

Go Local
Loku makes it fun to share your local insights – and feel good about it, too. The key feature of the app is a stream of everything happening in your local community, pulled from the entire Internet, social media, and more. The “Go Local” tab can be used to explore what’s happening nearby, or what’s popular across the city, and add your two cents. The app flips between pages that feature every aspect of local culture: events, music, food & drink, news, photos, local blogs, and more.

The results are always fresh and changing to reflect your immediate surroundings. If you open the app, then walk a few blocks, you will see new things. Or if you open the app a few hours later, or on a different day. If you’re wandering in a new part of the city, the app doubles as a handy field guide, showing you what locals there care about, where they go, what they do, know, and try, without any intensive searching.

Locally Grown
Loku, founded in 2008 and backed by major venture funds, is a leader in online local discovery. Loku’s Beta site, Loku.com, was launched in October 2011 to critical success. Since October the site has been growing 50% month-over-month, with a large base of locals who love it. The mobile app release is another step forward in establishing Loku as a leader in local.

The Tech Behind Loku
Like Loku.com, the Loku mobile app employs an exclusive local analytics engine named “Sherpa” which leverages big data mining techniques to locate and uncover the interesting bits and pieces nearby. “With Loku in your hand, you have a window into the community that simply doesn’t exist anywhere else,” said Dan Street, Chief Executive Officer of Loku.com. “Our mobile app reveals what the locals care about like the free concert tonight, a new food truck opening, breaking news developing nearby, a happy hour going on, the popularity of an event, or the best dish at a restaurant. With this technology you can skip crowds of tourists, avoid the mainstream noise, and get a real taste of what’s local.”

Debut in Six Cities
Loku.com is debuting its HTML5 web app initially for San Francisco, New York, Austin, Los Angeles, Chicago, and Washington DC, with other cities to be added throughout 2012.

About Bryan Menell

Bryan is the Managing Editor for AustinStartup and the CEO of Mahana. He is a co-founder of Capital Factory, an investor and advisor, and runs the popular Austin Tech Happy Hour with his wife.

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