Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
In February 2010, Click Forensics launched a beta version of its cross-channel ad analytics suite for online display advertisers, which was tested by some of the world’s top brands and ad inventory providers. The integrated offering is designed to help advertisers, agencies, ad networks and publishers to manage audience verification attribution and campaign optimization through a single platform.
“The key challenge online marketers face today is accurately measuring and improving the performance of their online ad campaigns as they flow across a changing landscape of ad networks and web sites,” said Paul Pellman, CEO of Click Forensics and the new Adometry. “With the addition of ad verification technology from Adometry, our ad analytics suite integrates all the pieces of display campaign measurement and optimization in a single offering for brand advertisers.”
Over the past year, Click Forensics has continued to build out its technology offerings for display advertisers. The solution suite, which helps brands measure and improve the performance of their online display campaigns, complements Click Forensics ad analytics technology for PPC marketers. Online marketers can also use the two offerings together to manage their hybrid display and PPC campaigns.
“We’re excited to join forces with the Click Forensics team,” said John Dietz, founder of Adometry. “The company works with the world’s top online advertisers, publishers and ad networks. Our technology will enhance the current capabilities Click Forensics provides to display advertisers as we work together to build out new features for its powerful ad analytics suite.”