Invodo, the only full-service eCommerce video partner for online retailers, today announced that Golfsmith has leveraged Invodo’s video solutions to increase sales conversions and SEO on Golfsmith.com. Golfsmith made the choice because Invodo offered the three key elements of any online video initiative; content production, technology platform and delivery network.

“We started with video because we knew the importance of delivering a great customer experience on the site, to match our in-store experience,” said Eric Mahlstadt, Golfsmith’s senior online store manager. “Video has exceeded our expectations in driving conversion and SEO. It also has broad potential in social, mobile, and in-store. By working with Invodo, we’re able to focus on using video strategically, instead of getting bogged down in production or implementation details.”

Invodo creates high-quality product video content at scale and develops leading technology to implement and deliver that content to retail sites and other points of consumer influence.  Golfsmith has leveraged video created by Invodo’s production team and implemented via the Invodo eCommerce video platform. The videos (example here) drive sales and reduce returns by highlighting key features of products and aiding the consumer’s buying decision.

Beyond the implementation of the videos on the Golfsmith.com website, Invodo is helping Golfsmith deliver the video content through YouTube and Facebook as well as via mobile devices. Invodo partnered with mobile commerce leader Digby to create a ‘plug-in’ that provides video content through Digby’s mobile platform for devices such as iPad, iPhone and Android smartphones.

“Our customers have reported a 35 percent average conversion rate increase and notable improvement in SEO due to the use of our video content and platform,” said Craig Wax. “Invodo’s full service approach allows companies like Golfsmith to provide the video-enhanced shopping experience consumers want.”