Invodo, a full-service eCommerce video partner for online retailers, today announced a series of enhancements to the Invodo video player. The new player automatically adapts to device platform standards, including HTML5, and provides functionality for sharing eCommerce video via social media and email channels.
As consumers increasingly shop on devices ranging from PCs to smartphones to iPads, retailers must ensure that their video platform is able to deliver to those customers. Invodo’s latest version of the InPlayer supports both Flash and HTML5. Consumers who shop on an iPad, iPhone orAndroid-based phone or tablet will be able to view Invodo video on retail sites in their device’s native Web browser. The player determines the standard required by each individual browser and delivers the appropriate video, optimized for that platform.
“Consumers simply want to be able to view videos on whichever devices they’re using, and these enhancements let retailers deliver that experience,” said Craig Wax, CEO of Invodo. “The latest version of the InPlayer allows retailers to easily expand the reach of video to mobile devices, tablets or whatever the consumer is using.”
The InPlayer also now enables consumers to share videos via Facebook, Twitter and email. Consumers who find a product video helpful can easily share it with their friends and followers by clicking a sharing icon. This expands retailers reach and drives qualified traffic to their sites. According to Comscore, Facebook has become the second most popular video sharing site in the US. So allowing consumers to share video content will be a key objective as retailers launch or expand their video programs.
“Our focus with this release was on helping retailers get the most out of their video investment by simplifying the process for extending content to new devices and new channels,” continued Wax. “By making eCommerce video available at every point of consumer influence, retailers can significantly impact conversion rates. We’re making that easy for them to accomplish.”
The player seamlessly integrates with all the elements of Invodo’s full-service eCommerce video solution, including the platform and video syndication network. Retailers that work with Invodo will get all the technology and services necessary to create and implement high-quality video at scale and rapidly realize the benefits of increased conversion rates and decreased product returns.