You may have seen them demo at Innotech at the Beta Summit, but today Spredfast is being launched to the world. It allows companies to manage, monitor, and measure their messages and voices across multiple social media channels. They are getting good coverage on the release today, with a story on GigaOM, and some coverage by Lori Hawkins at The Statesman. You can read the full release.
As the first comprehensive social media dashboard, social media engagement through Spredfast offers the opportunity to shape conversation, increase traffic, create relationships, and ultimately build sales. Founded by two recognized social media veterans, Kenneth Cho and Scott McCaskill, Spredfast combines its platform with social marketing expertise to deliver a complete solution.
Large and small companies are already reaping the benefits of Spredfast, such as current customer, IBM: “With Spredfast, my IBM team is able to work collaboratively on our social media campaigns much more efficiently than before,” said Cliff Kinard, IBM’s senior marketing manager, social media and eMarketing. “Based on deep metrics and social streams, I can craft my message to increase my reach and acquire new customers for IBM.”
While many “social listening” services and Twitter-only programs exist, this is the first platform that offers a solution to the execution and measurement problems inherent in social media. Spredfast’s dashboard integrates with Facebook, Twitter, LinkedIn, YouTube and Flickr, and also currently supports WordPress, Blogger, MoveableType, Lotus Live Connections, Drupal and most XML-RPC enabled blogging platforms. Spredfast is also able to incorporate support for other blog standards as customers require. Spredfast allows its clients to extend their branded content from a single administration interface to the blogosphere and the major social networks.
“Spredfast came to be because we were living in social media ourselves and for our clients. Campaigns were awkward, labor intensive and disconnected,” said Kenneth Cho, Spredfast co-founder. “We have great respect for analysis/listening tools like Radian6 or Crimson Hexagon and think point tools like CoTweet are great for Twitter. However, we realized something was missing and that prompted us to build Spredfast.”