Almost two years ago Bazaarvoice started a counter on their home page marking the number of pieces of user-generated content (UGC) they had served up on the web. We estimated that later that same year they would hit 20 billion reviews. Now, as you can tell from the home page, the company has reached the 100 billion milestone. That’s a lot of reviews and user-generated content! With 80% of consumers now seeking user-generated review content [...]