Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market. In February 2010, Click Forensics launched a beta version of its cross-channel ad analytics suite for online display advertisers, which was tested by some of [...]

Click Forensics, a leading provider of online advertising and audience verification solutions, today announced that it recently closed a $6 million Series C funding round led by Austin Ventures with participation from Sierra Ventures and Shasta Ventures. The funding will help support Click Forensics as it expands development and marketing of new offerings designed to help brand advertisers and agencies verify online audiences and optimize investments for display advertising campaigns.

Click Forensics, a leading provider of online advertising verification solutions, today opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time. The technology, designed to complement existing brand safety solutions, also features analytics to measure the effectiveness of display ad campaigns at reaching their desired audiences. Online advertisers, agencies and ad networks using the platform will benefit by reducing [...]

Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, today announced that it is working with eBay, the world’s largest online marketplace, to help protect eBay advertisers from fraudulent traffic and to improve conversion rates for merchants using eBay’s AdCommerce advertising platform. By working together to filter out low-quality and invalid traffic, Click Forensics will help AdCommerce deliver higher quality audiences to AdCommerce advertisers, driving increased [...]