37signals’ dustup with GetSatisfaction almost 2 years ago now for bullying marketing tactics is still cited as an example of how, especially when it comes to customer care, the question of who “owns” your interactions with your users (and they with you) is a sensitive subject.

Live Oak 360 has added BearHug, a new customer care tool, to its arsenal of online solutions, Andy Meadows, the firm’s chief executive officer said. “Our company has always felt very strongly about taking care of our customers, and we spend a lot of time and money trying to do the best we can with the resources available,” Meadows said about his reason for developing BearHug. “As our business has grown over the past eight [...]