Appozite, an Austin-based startup and the creators of CheapTweet, today announced the launch of its new professional Twitter analytics service, TweetReach Pro. FutureWorks, a new media marketing and branding agency, has tapped TweetReach to provide the Twitter reach measurement for the agency’s campaigns. Appozite’s TweetReach provides insight into how far an idea travels on Twitter by searching the social network for all mentions of a search term – usually a keyword, link, hashtag or name [...]

Today’s Q&A Wednesday is with Hayes Davis, Founder and CEO of Appozite. Q: Give us the elevator pitch for your company. Appozite is the company behind CheapTweet.com, a social deals search engine that indexes the deals people are talking about on Twitter. Coupons and deals sites are a big category but since they’re based on the affiliate sales model, their selections are limited to what’s available on the affiliate networks. They also aren’t very good [...]