Lead development is an art wrapped in science, wrapped in modern art, wrapped in prosciutto. It can help a company grow significantly, only if you put in place the workflow, conventions, methodology, and discipline that must happen in order for it to succeed. These for founding principles of lead development will be looked at over the next few days, and it is important for us to start at the very beginning, lead workflow.
This guest post is from Kenny Madden of Spiceworks, one of Austin’s hottest startups. Do you sell to technology buyers? You should pay special attention.