The PR Challenges of Working With the Self-Proclaimed In-Crowd

About 3 weeks ago, a TechCrunch writer named Ryan Lawler wrote a story about the Lyft launch and how it got “ruined” because a GigaOm (he didn’t say that, but I’m pretty sure that’s the “offender” from the comments) writer posted their story late the night before the embargo was to be lifted (no pun).