Mass Relevance, the technology leader in social curation and integration, today announced that it has passed key company milestones as demand accelerates for social experiences that engage users and boost brand loyalty. As of May 15, the company’s platform has integrated 25 billion pieces of content into dynamic visualizations on digital displays ranging from TV and second screens through billboards, stadium displays, websites, mobile apps, conference centers and in-store displays.
This past week, Mass Relevance hosted its very first Hack Week. Daily tasks and ongoing projects were put on the back burner in favor of innovative new ideas and creative concepts. Here’s why we did it, and how it was done.
Many have asked me “Why did you move downtown? How has it been?” As a public service to fellow entrepreneurs, I’d like to share our experience…
In the world of social media, the phrase “a picture is worth a thousand words” has taken on new meaning for brands looking to involve their customers in their marketing efforts. Brands are encouraging consumers and fans to take photos that support advertising campaigns, live events, products and cause-related initiatives. The key for those brands is [...]
Sam Decker is Co-Founder and CEO of Mass Relevance, a social engagement platform that discovers, filters, and displays real-time content anywhere.
Mass Relevance today announced that it has been selected by Twitter (blog post) as the first curation partner officially licensed to re-syndicate Twitter content. Content publishers can now work directly with Mass Relevance to publish and display syndicated Twitter content, as well as directly monetize the content through sponsorships or direct response. Through this partnership, [...]
This is my fifth startup, and I’ve learned that as a team you can’t have hard work without hard play. In the crucible of building a company, don’t forget to step back and make the non-work connections with your team. That makes better work possible. As part of the culture at Mass Relevance, on the [...]
A group of seasoned Austin technology entrepreneurs and executives are announcing the formation of their new company, Mass Relevance, to help consumer brand use real-time social content to drive engagement on television, the web, and in the mobile world. The team has already secured nearly $2 Million in Series A financing from Mike Maples new firm FLOODGATE, and Austin Ventures.