Packaging a city’s value is a little different these days. It goes beyond regional battles and attempts to poach HQ’s from other metros. Cities compete globally, so in addition to quality of life, it’s important for local leaders to understand everything from national policy to industry trends and growth opportunities. And while Austin’s entrepreneurial diversity is one of its strengths, it can be tough getting to a sales deck everyone can agree on.
August 29, 2012 by