I wanted to share a recent SXSWECO briefing I had with JouleBug, a Raleigh-based mobile app maker focused on energy management and conservation. Now I could have said the “sustainability” sector, but your eyes would have glazed over. Technically, though, they’re a data and gaming platform, which is why I wanted to share some of [...]
MassRelevance has been on a rapid growth trajectory lately, as you can tell both by the expanding office space needs and new customer wins. The company employs 50 people (with open job requisitions for 15 more) and 170 customers, most of whom have household names. Today CNN and Facebook launched Election Insights based upon Facebook data relating to the presidential candidates. Mass Relevance has traditionally been known for it’s ability to handle real-time social content for Twitter. According to Mass Relevance CEO Sam Decker, when CNN needed help with Facebook data, the company was able to leverage their existing data analysis and visualization tools.
Polygraph Media today announced the launch of its Polygraph™ Reports — data mining and analytics for Facebook. With a data science approach, Polygraph works in real-time to collect data from Facebook Pages and subscriber-enabled Profiles, and quantifies it in over 40 charts, graphs, and data visualizations to give marketers actionable intelligence to inform marketing campaigns and strategies. As a “truth detector” for Facebook marketing, Polygraph Reports are ideal for brands with a major Facebook presence and the agencies or consultants who work with them.