As the old saying goes, “I know only half of my marketing is working, but I don’t know which half.” It’s especially true in the world of social media marketing, where measurement of ROI is elusive. The popular listening tools, like Radian6 and BuzzMetrics, monitor a small fraction of the social web (enough for statistical significance) to determine consumer sentiment, but that falls short when trying to understand social campaign performance. Dachis Group launches their Campaign Performance Monitor today, which produces insights like the one below.
I hang out with a lot of software and SaaS types. One of the most frequent questions I get about Dachis Group is around our consulting services, and if we will ever make money in ways other than just hourly services. We’ve been quietly building some incredible “big data” capabilities, and I’m happy to say [...]
Every year thousands of panels are submitted to the SXSW Interactive conference. Either lots of people have some really interesting things to say, or they are hoping to get picked to for the free pass. Whichever the motivation, voting by the public makes up about a third of the scoring. And that leads to lots [...]
This morning Dachis Group announced the acquisition of a youth marketing consultancy / agency based in Lincoln, Nebraska named Archrival. If you want a small example of how innovative these people are, just check out their new website that launched today. It’s one of the most visually attractive websites I’ve seen in recent memory, and its cleverness makes me want to pick apart their code to figure out how they did a few things.
I don’t often write about our news and announcements at Dachis Group because I don’t want to appear biased. After all, I’ve been working at the company for over a year now. But today we announced the acquisition of Stuzo, and I wanted to share the news here. With this acquisition, we now have an incredible boost to our customer engagement practice. When Facebook announced their “Preferred Developer” program, Stuzo was right there in the very first batch of companies allowed into the program. Stuzo’s technology allows advertisers to integrate promotions across multiple social platforms. Their high profile clients include The Coca Cola Company, Budweiser, HBO, and Chevrolet.