Bazaarvoice, the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today announced that it has acquired FeedMagnet, a privately-owned social media curation company that enables brands to collect, curate and display consumer-generated images, video and social content on their websites and other marketing properties.
Bazaarvoice has helped brands harness the power of consumer ratings and reviews since 2005 supporting over 30% of the world’s greatest brands like Best Buy, The Home Depot, Geico, Samsung, Walmart, and Brooks Brothers. Bazaarvoice helps these brands use trusted opinions from real product owners to help influence purchasing decisions. Spredfast helps many of those same brands build their social presence by sharing compelling content and engaging with consumers across social channels. Combine the two and you get a simple way to share a brand’s most powerful endorsements.
What’s the biggest sign that you’ve “won” in your market? It’s when you can acquire your biggest competitor. HomeAway has done the same thing, and dominates the market for vacation home rentals. Bazaarvoice just announced that they have acquired their largest competitor, PowerReviews. Largest is a relative word, as Bazaarvoice enjoys a market value of over $1B and PowerReviews was acquired for $150M.
After filing their registration statement in August, Bazaarvoice began trading on the NASDAQ today. It’s the first Austin tech company to go public this year, with the most recent Austin tech IPO being HomeAway. The company initially looked an a $8 – $10 price for the stock, but it priced last night at $12 with […]
So you’ve raised your B round, but an IPO isn’t really possible and the bigger fish aren’t yet sniffing around to acquire your company at a price that your venture backers are interested in. How do you sell some private stock to buy that sports car with cash? Welcome to the secondary market. Shares of […]
In the “you knew this was coming” category, Bazaarvoice filed for an Initial Public Offering (IPO) of it’s stock today. The news is being covered by TechCrunch and The Statesman. The company is one of the fastest growing in Austin, going from 70 employees in April 2007 to over 600 today. In conversations with company […]
It’s been a big week for WhaleShark, announcing some new executive talent and confirming additional capital of around $10M. Yesterday the company announced that Paul Rogers has been appointed Chief Technology Officer. Paul led the engineering team at Bazaarvoice in the early days and left to anchor Google’s Austin office when it opened in 2008. […]
Former Lombardi Software CEO Rod Favaron Joins SpredFast as CEO Spredfast today announced that Rod Favaron has joined the company as chief executive officer, effective immediately. In addition, Favaron will join the Spredfast board of directors. Favaron’s appointment caps off a year of successes for Spredfast which include aggressive customer acquisition, Series A funding from […]
Austin-based Bazaarvoice, the leader in social commerce, has been aggressively building out an incredible suite of applications, furthered by the launch of Social Commerce Insights, which allows marketers to easily and precisely measure social commerce ROI. Social Commerce Insights raises the bar on social media measurement by enhancing Bazaarvoice’s industry-leading analytics capabilities with pre-built integrations […]