Adometry, Inc., the leader in cross-channel attribution, today announced that Booyah Advertising, a full service digital agency, is measuring the effectiveness and optimizing customer cross-channel ad campaigns using Adometry Attribute™. The decision to provide advanced attribution technology to clients is fueled by requests from Booyah customers such as Dish Network, Blockbuster, Manilla and others to better understand how various campaign elements were performing and impacting each other.
Click Forensics®, Inc. today announced that it has acquired display ad verification technology provider Adometry of Redmond, Washington. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market. In February 2010, Click Forensics [...]