RetailMeNot, the largest digital offers destination in the United States, announced today the addition of more than 20,000 new offers from quick-service, fast-casual and fine dining restaurants. Available through its free RetailMeNot Coupons app for iPhone and Android devices to members who are signed in, the free offers can be redeemed on the spot by simply showing the location-specific offer to waitstaff or cashiers.
To better cater to members’ needs, 100% of the offers are location-based. Meaning that geo-location technology within RetailMeNot’s smartphone app will only show offers that are in the immediate vicinity. A benefit of being a member and using the app is that you won’t arrive at a chain restaurant in Phoenix with a coupon that’s valid only in Dallas.
“Based on recent surveys and user engagement with our existing food content, we know that restaurant offers are highly valued by our users. Because of this, we wanted to expand the content and provide new benefits for our members,” said Brett Billick, vice president, membership, RetailMeNot, Inc. “With geo-location technology our members can now access even more restaurant offers while they are on the go.”
Findings from the surveys include:
- The vast majority of respondents have eaten at a fast food (87%) or fast-casual (67%) restaurant over a month’s time frame.
- Eating at restaurants will be a big part of summer this year. Survey respondents estimate, on average, they will eat out nearly every day of the week (six days) and likely nine times a week during vacation.
- When it comes to dining out, survey respondents prefer a buy one, get one free entree deal (35%) or a discount (such as 10% off) on their entire purchase (31%). Fewer see as much value in a free appetizer or dessert (7%) or drink specials (6%).
- Among 2014 summer vacationers, the top foods that survey respondents plan to eat during their summer vacation are burgers (76%), pizza (74%) and sandwiches (64%).
The free RetailMeNot Coupons app is available for iPhone and Android devices at the iTunes App Store and Google Play , respectively. To access the restaurant offers, app users need to simply sign up and become a RetailMeNot member.
From pizza to gift baskets, RetailMeNot.com continues to provide all users access to great food offers at http://www.retailmenot.com/coupons/food .
Report Methodology The two RetailMeNot surveys were conducted with The Omnibus Company between April 4 and April 11, 2014, and April 22 and April 29, 2014, among 1,075 and 1,009 U.S. residents ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In these particular studies, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points for from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.