Bazaarvoice, the network connecting brands and retailers to the authentic voices of consumers wherever they shop, today announced that it has acquired FeedMagnet, a privately-owned social media curation company that enables brands to collect, curate and display consumer-generated images, video and social content on their websites and other marketing properties. The transaction, completed in a $9 million cash purchase, complements the Bazaarvoice platform with a customer-centric rich media solution that enables brands and retailers to create powerful visual commerce solutions.
The explosion of activity on image-heavy social media platforms such as Facebook, Instagram, Pinterest and Twitter is helping to shift how consumers discover, explore and engage with brands online, and ultimately make an online or offline purchase. Consumers are not only sharing images on social channels that demonstrate how they use a product in their everyday life, but also social content that expresses a sentiment about the experience they have with a brand. Capturing this user-generated content gives marketers the opportunity to help transform their websites into dynamic, customer-centric destinations, as well as repurpose images and posts with the highest engagement levels within the brand’s own social media, marketing, and advertising programs for even higher rates of awareness, engagement and loyalty.
“What Bazaarvoice does best is help companies establish more human relationships with their customers,” said Gene Austin, CEO and president, Bazaarvoice. “With FeedMagnet, we can extend the deep level of insight provided in product ratings and reviews with highly engaging, emotive customer photos and social posts that depict how a product is used in real life and by real individuals. Brands incorporating these social expressions can build even better relationships with their consumers by delivering valuable contextual information in a more relational, enjoyable experience.”
Hundreds of millions of photos and posts are uploaded daily to social media destinations, a significant percentage of which are created by people that already love or are ambassadors for a brand. The FeedMagnet product gives companies an easy way to identify, collect and curate this compelling, consumer-generated rich media that brands can incorporate directly into their desktop and mobile websites for online merchandising, photo galleries and branded campaign hubs, or into social-embedded banner ads, interactive digital billboards and more. Administrative tools allow clients to manually moderate content or apply automated filters for keywords, users, content type and sentiment to determine what makes it into the feeds.
“We’re excited to join Bazaarvoice because the company is equally obsessed about the influence of consumer-generated content when placed at the centerpiece of brand communication,” said Jason Ford, founder and president of FeedMagnet. “Bazaarvoice’s network of connections between brands, retailers, products and people is a social community that helps businesses to delight, entertain, educate and engage to win trust and loyalty from customers. The addition of FeedMagnet’s social curation capabilities to the Bazaarvoice network will give brands even more power to form stronger, more meaningful relationships with consumers that drive engagement, persuasion and conversion.”
Additional details will be shared during the upcoming Bazaarvoice Summit, scheduled for May 12-14 in Austin, Texas, where Bazaarvoice will showcase how the integration of the FeedMagnet product with the Bazaarvoice platform can help build shopping experiences that inspire consumers, increase sales and promote brand advocacy. For more information and to register for the Bazaarvoice Summit, please visit summit.bazaarvoice.com .