VivaKi, a global leader in digital advertising solutions, and Mass Relevance, the technology leader in social curation and integration, today announced a strategic partnership to drive paid media ROI through engaging, interactive social experiences. The partnership will give all Publicis Groupe agencies access to the Mass Relevance platform and product suite to create and integrate social media experiences on client-maintained properties across any digital device and surface.
“Mass Relevance captured our attention because they are the only company that can curate all of the social conversations taking place across every major platform, filter these conversations and infuse them into a branded experience in real time,” said Rishad Tobaccowala, Chief Strategy and Innovation Officer at VivaKi. “The ability to curate conversations and amplify those conversations with other media is part of the next generation of storytelling, and our alliance completes what we believe is a strong offering in the marketplace for optimizing media of all types.”
The Mass Relevance platform aggregates, filters and displays real-time social content from Twitter, Facebook, Instagram, Google+ and YouTube to create engaging and interactive social experiences for brands’ marketing campaigns, product launches, events and other advertising activities. These real-time experiences can live on web sites, apps, mobile devices or any digital surface. A few of the brands and programs that have used the Mass Relevance platform to engage its consumers include:
- Sprint: http://sports.sprint.com/snow/mountain/unlimited
- Victoria’s Secret: http://vsallaccess.victoriassecret.com/swim/swim-buzz/
“Brands want to involve their audience and drive a greater ROI for every dollar they spend in advertising,” said Sam Decker, founder and CEO of Mass Relevance. “By adding curated social experiences to the mix, Publicis Groupe clients can now generate exponentially more earned media in the form of Tweets, photos, Facebook posts and more.