Spredfast and Bazaarvoice Complete Integration

Spredfast-1Bazaarvoice has helped brands harness the power of consumer ratings and reviews since 2005 supporting over 30% of the world’s greatest brands like Best Buy, The Home Depot, Geico, Samsung, Walmart, and Brooks Brothers. Bazaarvoice helps these brands use trusted opinions from real product owners to help influence purchasing decisions.  Spredfast helps many of those same brands build their social presence by sharing compelling content and engaging with consumers across social channels. Combine the two and you get a simple way to share a brand’s most powerful endorsements.

Just how important are authentic reviews for online purchases? 70% of Americans look at reviews before making a purchase decision (Google,”Zero Moment of Truth“).  Consumer reviews are 12x more trusted than brand-generated marketing messages (eMarketer, February 2010).  We also know that social fans and followers are a brand’s best customers.  (Forrester, “The Facebook Factor“).  So, reviews drive sales and engaged consumers drive social reach. Until now, though, these two were not easily connected.

How to Amplify Reviews on Social

Spredfast’s new Bazaarvoice integration helps joint customers quickly identify their best reviews, and then amplify them on Facebook, LinkedIn, and Twitter.  This lets hundreds, thousands, or millions of fans read and share authentic reviews with their networks.  These review posts also drive potential consumers to their site or online point of sale.Spredfast-2

Let’s say I’m the social media manager of an online retailer that sells cameras, and a five star review appears in my Spredfast Social Inbox.  With just a few clicks I can amplify that review across my social channels.  In a matter of seconds, I’ve let a very happy customer tell millions of people how much they love their new Nikon camera.  I’ve also provided my social audience with a direct link back to my website where they can purchase the camera, read more reviews, or find related products.

Spredfast’s new Bazaarvoice integration allows customers to:

  • Monitor of Ratings and Reviews: Pull ratings and reviews directly into the Spredfast Social Inbox.  Build custom search streams to focus on specific products, ratings, and review feedback.
  • Amplify Content Across Social Channels: Easily incorporate authentic reviews into social programs.  Spredfast publishes amplified posts with key components of the review, including product, location, rating, and a link to the product page.  Customers can customize and target an amplified review to increase the likelihood of engagement on Facebook, LinkedIn, and Twitter.
  • Measure Engagement: Analyze engagement to measure shares, likes, comments, and clicks on your amplified reviews.  Take advantage of comparative analytics to Identify trends, new target audiences, and demand for additional reviews.

Amplifying reviews using Spredfast helps businesses identify valuable interactions with their customers, and then makes it easy to share those interactions with potential buyers. Enhanced targeting capabilities on Facebook and LinkedIn, let brands segment their social audiences according to gender, age, professional experience, or location, and then amplify reviews for products that they are most likely to purchase.

About Bryan Menell

Bryan is the Managing Editor for AustinStartup and the CEO of Mahana. He is a co-founder of Capital Factory, an investor and advisor, and runs the popular Austin Tech Happy Hour with his wife.

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