Mass Relevance has been on a solid growth streak lately. They’re moving to new downtown offices, and constantly announcing new customer wins. If you’re not familiar with their tools, they allow anybody to aggregate, filter, curate, and re-use social content. It’s a fantastic toolkit, and you can create endless combinations of filters, sources, and rules. Today they’ve stepped the game up a notch with the launch of Product Studio.
One challenge with any sophisticated toolset is that it requires a significant amount of work with the tools to get the desired result. Product Studio is a pre-packaged set of over 30 real-time social engagement experiences and visualizations that brands can use on their website, iPad product, mobile, scoreboard, or television show. These pre-packaged components include things like leaderboards, trends, user galleries, polls, and ratings. This seems like an extremely smart move, as it should allow their customers to get up-and-running quickly, receiving immediate benefits from their platform.