FlashValet Lands $1.2M in Funding

Don’t ask me why some technology company hasn’t been doing this for years, but they just haven’t. A combination of Square, Twilio, and the GPS that’s already in your phone can make life so much easier. And now it is with FlashValet, which makes software for parking providers. The funding was led by Trellis Partners, with equal participation from Austin Ventures, G51 Capital, and 186K Ventures, the capital commitment will be used to support development and expansion of the parking technology into new markets.

“The team at Flash Valet has created an unrivaled value proposition for their customers – best-of-breed technology at a fraction of the price of other solutions,” said Alex Broeker, chairman of the board, Flash Valet. “The size of the parking industry is enormous and has been largely bypassed by cloud-based mobile solutions until now.”

Flash Valet gives parking providers the freedom to operate away from cash registers and paper tickets by channeling communications and payment through something we have on us all the time – our mobile phones. Through Flash Valet’s cloud-based system, valet parking providers can track vehicles in real time to control and boost their revenue, manage employee time and attendance (including payroll integration), accept credit cards at the curb and through mobile payments, and more (full list of features available here) – all from one vendor. Parking companies get real-time visibility into their business from their phone or any browser, and with limited upfront investment.

Flash Valet has grown rapidly and now is available in over 50 locations in 13 cities in hotels, condos, restaurants and bars, hospitals, airports, arenas and shopping malls. That number is expected to more than triple over the next two quarters.

Jordan Baer, director of emerging technologies at AmeriPark, said: “Having worked in the parking industry for 11 years, Flash Valet is the first solution we’ve used that constantly adapts to our needs and makes us more efficient. It’s quick and easy for our employees to use, and our customers love that they can text for their car and pay with their phone. We expect to continue rolling out Flash Valet’s products throughout our organization. After all these years, it’s exactly what we’ve been looking for.”

About Bryan Menell

Bryan is the Managing Editor for AustinStartup and the CEO of Mahana. He is a co-founder of Capital Factory, an investor and advisor, and runs the popular Austin Tech Happy Hour with his wife.

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