What’s the biggest sign that you’ve “won” in your market? It’s when you can acquire your largest competitor. Bazaarvoice just announced that they have acquired their largest competitor, PowerReviews. Largest is a relative word, as Bazaarvoice enjoys a market value of over $1B and PowerReviews was acquired for $150M. It’s not unfamiliar territory, as HomeAway has done the same thing, and dominates the market for vacation home rentals.
Why was it so important for Bazaarvoice to get their IPO done? This is it right here. The ability to acquire companies using stock as the currency. Congrats to Brett and the team at Bazaarvoice!