Austin-Based Startups at Accelerator 2012

The finalists have been announced for the SXSW Accelerator 2012. A handful of Austin-based companies made the cut out of the 670 that submitted. Here are the local companies you will be seeing up on stage!

Austin, TX
Umbel empowers publishers, advertisers and agencies with a deep understanding of audience engagement by leveraging vast amounts of aggregated, real-time social data. The knowledge and insights Umbel provides to clients translates into more effective research, planning and execution of media placement activity.

Austin, TX
Hoot.Me is a Facebook application that allows students to see what classmates are working on and collaborate by posting questions, group video conferencing, doodling, recording videos, and typing math equations via smart chat. Tutoring is also coming soon for the times when teachers and classmates canít help!

Austin, TX
SceneTap utilizes anonymous facial detection technology and video-based software to effectively track customer analytics in a venue or particular space, including crowd density, male to female ratio, and average age. It offers an administrative tool for operators and a social network for consumers.

Austin, TX
Forecast is a simple way to share where you’re going. Instead of telling your friends where you are now with a check in, create a forecast to share where you’ll be later. Forecast helps you connect with your real friends out in the real world. It’s social networking that’s actually social.

Austin, TX
Toopher is your virtual key ring – vastly improving online security and eliminating fraud and identity theft by using your phoneís location awareness to add another layer of security to passwords – all without leaving your pocket. A rare security tool youíll actually want to use, itís the future of mobile… today.

Austin, TX
Tugg makes it possible to put any movie on the big screen and enjoy it with your friends, family and community in the seats around you.

About Bryan Menell

Bryan is the Managing Editor for AustinStartup and the CEO of Mahana. He is a co-founder of Capital Factory, an investor and advisor, and runs the popular Austin Tech Happy Hour with his wife.


  1. Thanks for the shout-out, Bryan. We are beyond excited to be selected and hope to make Austin proud!

  2. OneID’s engineering team is Austin based, and part of the Accelerator as well!