Start-up SpareFoot Modernizes $22B Self-Storage Industry

SpareFoot, the free online self-storage marketplace (like for finding storage), announced it is expanding to offer a suite of marketing tools for storage facilities. From humble beginnings as a person-to-person storage website slinging extra space in private residences, the Austin start-up has raised $4.5 million and is now a disruptive force in the notoriously low-tech $22 billion self-storage industry. SpareFoot’s new marketing products help facility operators nationwide reach a crucial audience of increasingly web-dependent consumers searching for local storage online.

SiteBuilder provides a facility with its own customizable, easy-to-update website that converts visitors into tenants. The product works to simplify everything about creating and maintaining a website. For facilities who already have a site, GeoPages works as the ideal supplement to dominate in local search. In this solution, SpareFoot optimizes a facility’s listing on directories like Google Places, then points visitors to a landing page that drives unlimited online reservations.

SiteBuilder and GeoPages join the company’s flagship AdNetwork product, which grants facilities highly visible, search-able listings on, and over 50 other high-traffic partner sites that serve storage and moving needs.

“We’re excited about all the ways SpareFoot tools empower storage operators to utilize new technologies and connect with online customers,” SpareFoot CEO and Co-founder Chuck Gordon said. “SiteBuilder and GeoPages really level the playing field by making it easy for smaller, local storage companies to compete with the big guys online.”

All SpareFoot products integrate seamlessly with storage facilities’ existing management software to keep unit pricing and available inventory up-to-date. With complete performance analytics, facilities can track page views, phone calls and online reservations. Every GeoPages and SiteBuilder page is conversion-optimized, featuring all the details consumers are looking for when they search for storage on their computers and smart phones.

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About Bryan Menell

Bryan is the Managing Editor for AustinStartup and the CEO of Mahana. He is a co-founder of Capital Factory, an investor and advisor, and runs the popular Austin Tech Happy Hour with his wife.