Acknowledging its growing impact in hair care, the parent company of the textured-hair communities of NaturallyCurly.com™ and CurlyNikki.com™ has adopted a new corporate name: TextureMedia™, Inc. (www.TextureMediaInc.com), formerly known as The NaturallyCurly Network.
“Our mission to create multiple offerings and communities, with consumer and professional focus, within the world of textured hair has evolved,” says Crista Bailey, TextureMedia, CEO. “We have become the go-to media platform empowering and connecting curly-, kinky-, and wavy-haired consumers, as well as the professionals and brands servicing them. More than just a community, more interactive than a network, and with increasingly more original evergreen and community-generated content, we are a social media company. After recently closing a $1.2-million funding round, now is the best time to move forward under a parent company name to appropriately define our marketplace positioning. ”
TextureMedia will continue to leverage strategic relationships and emerging platforms for growth opportunities, while also providing its communities with tools and features necessary to personalize experiences dependent upon an individual’s curl type – with nine distinct types defined in the world of curly, kinky and wavy hair.
With more than 60% of the world’s population having curly, kinky or wavy hair, TextureMedia is the leader across online and mobile platforms for this market, garnering millions of monthly visits and a growing, dynamic database of 5,500 community-vetted curl products and more than 5,000 curl stylists reviewed.
TextureMedia works directly with hundreds of small-, medium- and global-sized brands to connect them – through advertising, sponsorship, and social commerce – with a community spending tens of billions of dollars annually on hair care products and services.
Beyond online, TextureMedia engages its audiences across multiple mobile apps, including Curls On The Go™ launched Summer 2011 on iPhone and Android platforms, providing access to millions of monthly online visitors to personalized curl-product and stylist reviews plus an hourly Frizz Forecast™. TextureMedia also reaches tens of thousands of consumers and stylists across YouTube, Facebook and Twitter. The Market Insights team also recently launched TextureTrends™, the first installment of semi-annual syndicated market intelligence, to address the growing needs and requests of global and domestic hair-care brands and retailers scoping behavior in this valuable market.