Today marks the 3rd Capital Factory Demo Day! About 300 investors, entrepreneurs, and press have shown up to see the five companies that have gone through the program this year. Watch the live stream here!

Here is a brief summary of the five companies that went through the program this year.

StoryMix Media

Taking advantage of the trend of personal video exploding everywhere, StoryMix is helping people preserve their video memories. The company makes creating videos as easy as ordering a photobook. As the company founder puts it, “Who has 15 hours to create a home video that still looks amateur?”

The company is currently targeting the massive wedding market. There are 1.75 million weddings each year that don’t have a video. Yet 98% of brides recommend to other people that they get a wedding video. That market is an awesome fit for their product.

HelpJuice

“The auto-updating help page for businesses.”

All of us have gone to the help pages of websites, and typed in a question that we think is probably asked a thousand times. Something as simple as “How do I cancel my account?” yields no results, or worse — a bunch of totally unrelated information.

Much like cc:Betty, when you reply to an email from a customer all you have to do is cc:juicers@helpjuice.com and the company will figure out if it needs to create a new help article, link it better or improve it, or update an existing article. With the company’s 30 live customers today, they have saved over 1,000 emails. This tool can probably reduce your support email flow by 50%. Very cool.

SpeakerMix

They help meeting planners find awesome speakers for their events.

The paid speaking industry is a $10B market. But have you ever tried to book speaker for an event? It’s hard to know who to call, who is their agent, and you hear five different stories about how much they charge to speak. SpeakerMix de-mystifies that whole process, and in one case went from contact to contract for a brand name speaker in four days. Whether you are a professional speaker, or are looking to hire someone to speak at your event, you should check out SpeakerMix.

The company currently has 6,500 speakers in the system, and signing up speakers at a rate of 500 per month. It’s a great trajectory for growth, and a great website worth checking out.

SwimTopia

There are tens of thousands of swim teams in this country, with millions of kids involved. If you’ve never been to a swim meet it’s a crazy event. Minivans are pulling up to the pool, parents are dragging blankets and coolers to the event, and kids need to be in the right lane at the right moment to compete in their heat. There hasn’t been any technical innovation in this area in over ten years. Luckily SwimTopia is bringing modern technology to swim team management.

How big is the market? There are 2.6M young athletes in the US, and the merchandising and registration market for youth sports is $5B per year. While swimming is a large first vertical, it seems like there are many more for this company to explore.

GroupCharger

The company is launching their first product named AlumniCharger. Most of you reading this blog post are probably alumni of one university or another. But when is the last time your alumni association really, and I mean really, did something for you? Yet colleges and universities rely upon alumni as major donors. People that are involved with their alumni association are 3x more likely to give. There is some serious motivation right there.

How big is the market? There are 55,000 alumni associations in the US. I don’t know about you, but I had no idea there were so many. Current customers include UT, A&M, and OU (go Big 12!). This company is getting some great initial traction.

Related articles

• Meet Capital Factory’s 5 graduating startups (gigaom.com)
• Bob Metcalf’s 5 Tips For Startup Success (centernetworks.com)