AT&T today announced a new service, Digby Mobile Commerce from AT&T, created specifically for retailers to help them design, deploy and manage mobile commerce web sites and rich applications optimized for smartphones. It’s a big deal, and we’ve already seen coverage today on The Statesman, and TechCrunch.
AT&T already provides retail industry solutions across mobile channels, including AT&T Mobile Barcode Services, AT&T Global Messaging Suite, AT&T Digital Signage and ShopAlerts by AT&T. Adding Digby Mobile Commerce to the portfolio will give AT&T business customers another means to reach consumers and make mobile devices a virtual sales representative with access to product information, reviews and promotions.
Digby Mobile Commerce from AT&T helps to lift sales by delivering a user-friendly interface for consumers to search, browse and buy products on their mobile phones. The solution provides businesses with a single platform that works seamlessly across a variety of mobile operating systems. Further, integrating Digby Mobile Commerce with AT&T Mobile Barcode Services allows retailers to provide information, pictures of products, rich media and an enhanced shopping experience when potential customers scan barcodes.
In a recent Forrester Research Inc. report, “2011 U.S. Mobile Marketing Predictions”(1), it was noted “smartphones have fundamentally changed consumers’ mobile behavior, exposing them to a broad range of media channels – like email, Internet browsing, and apps – to engage with right from their pockets. The brisk consumer adoption rates of these media devices have changed the mobile marketing ecosystem as well and will continue to do so by adding more marketing opportunities and greater reach year after year.”
“By adding Digby Mobile Commerce Solutions to our portfolio of Mobile Marketing Solutions, we’re able to offer retailers a comprehensive set of services for promoting, merchandising, and selling product through a mobile channel,” said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business Solutions. “Digby mobile and in-store application development and mobile commerce features, combined with AT&T’s retail industry consulting practice and mobile marketing solutions, give retail companies exactly what they need to engage potential customers who are on-the-go and in the store.”
Digby Mobile Commerce from AT&T leads businesses through the process of creating mobile websites that display rich product images and live catalogs, enhancing consumers’ purchasing experiences and expanding the ways they can buy from merchants. Retailers using Digby can also offer apps to their customers that encourage loyal shoppers to connect regularly with their favorite brands and conveniently shop and make purchases from almost anywhere. Companies can automatically send exclusive promotions and new product information to app users when they walk into connected stores – bringing advertising closer to point of sale than ever before.