This morning Dachis Group announced the acquisition of a youth marketing consultancy / agency based in Lincoln, Nebraska named Archrival. If you want a small example of how innovative these people are, just check out their new website that launched today. It’s one of the most visually attractive websites I’ve seen in recent memory, and its cleverness makes me want to pick apart their code to figure out how they did a few things.
Archrival, like another firm we acquired a few weeks ago, was one of those first Facebook Preferred Developers. It’s client list reads like a “Who’s Who” of cool and unique brands. Kyle Busch, Red Bull, Shaun White Project X, Foursquare, and more. So what does this have to do with Social Business Design?
We have three major practice areas at Dachis Group, and one of them is our customer engagement practice. We consult with companies on strategies involving the acquisition and retention of customers, and eventually those strategies get turned into action plans that support and are aligned with the social customer strategies. It’s critical for us to be able to deploy the “best of the best” to help our clients execute on those tactics, and we’ve been building that up.
I figure after seeing some of the talent that we have these days, and reading a few Techcrunch articles, more people are going to start wondering what those “crazy social business guys down in Austin” are up to.