Like other websites in the quickly expanding “group buying” space, Spreadsy offers consumers significantly discounted daily deals from popular local businesses such as restaurants, spas, and fitness clubs. However, Spreadsy does one better: it marries the proven model of “group buying” with the concept of social commerce by providing a means by which Spreadsy users can procure each daily deal for free simply by “spreading” the deal to other people, such as their own Facebook or Twitter followers. When three people purchase the daily deal from a particular Spreadsy user’s link, that user gets the daily deal for free.
The innovation has proven to be quite successful: Spreadsy has more than quadrupled its daily traffic within one month as more and more users join and “spread” the daily deals to other users in order to receive that deal for free. Furthermore, because the unique “spreading” technology creates a powerful viral and virtual word of mouth effect, it has driven significant increases in both online traffic and physical traffic to the featured businesses’ websites and locations. CEO and Co-Founder, David Matthews, explains, “The idea behind Spreadsy was to create a new kind of word of mouth network that rewards users simply by sharing and more importantly benefits local businesses who are struggling to find direct channels to their target customers.”
Spreadsy’s unique business model has been a powerful attractor for new web-based partners as well. In early June, Spreadsy partnered with the most popular local website in Austin TX, Do512. The “what to do in Austin” website, which boasts a huge daily readership in the Austin area, has agreed to post Spreadsy’s daily deals on its website. In addition, Do512.com will occasionally include Spreadsy deals into communications with their readership. Marketing Director Bradley Markham says, “We are very happy to enter into a partnership with a website as well-respected as Do512.com. Not only does the partnership extend our reach into the Austin community, where we are founded, but it introduces Do512 users to a unique way that they can get great local deals for free. It’s a partnership that benefits everyone involved, from Spreadsy, to Do512, to local businesses and Austinites.”
Spreadsy’s successful Austin launch has paved the way for its expansion into other cities as well. Next month, Spreadsy intends to extend its reach to Dallas, TX. Says VP of Sales and Operations, Mike Gagne, “We are extremely excited to open the Spreadsy platform to Dallas and we are working to put together the most incredible daily deals for Dallas-based consumers from quality Dallas businesses… Our proven model means that local businesses and patrons in all cities can benefit from Spready’s unique social commerce platform.”