Spreadsy :: Flash Buying With a Twist

Last week another Austin-based flash buying Groupon competitor launched, named Spreadsy. They join other Austin competitors Adealio, Localiter, eDealTickets, and coming soon a similar offering from ValPak (the people who mail you those blue envelopes with coupons). There’s a handful of these companies in Austin, and around 100 more similar websites around the country.

Spreadsy has a unique twist though. Get some friends to buy the daily deal, and yours is free. This is what they call the “spread.”

We had a chance to talk with David Mathews, CEO and Co-Founder of Spreadsy, and ask about his thoughts on the market, competitors, and the company.

Q: You have a unique feature with the “spread” idea, but if it’s successful, how long before someone copies it? How do you maintain a competitive advantage?

One of the driving forces behind Spreadsy is the desire to be innovative and to push the social commerce space forward. We’re not merely interested in exploiting an opportunity to make a quick buck like so many other Groupon clones appear to be doing, but rather to push the notion of word-of-mouth marketing to an entirely new level. We’re obsessed with the idea of someone coming to our site, shooting out a few links, and being rewarded with a free deal. Can it be easily copied? Yes of course it can. However, like Groupon did in the “Group Buying” space, Spreadsy seeks to leverage the “first mover” advantage in whatever space we’re currently forging. To ward off other competitors, we’re pursuing an ambitious expansion strategy which will presumably bring in more money to  use for further expansion. Furthermore, Spreadsy is looking into many other vendor verticals for future innovation instead of featuring solely deals from local businesses. Instead of being merely a digital cityguide as Groupon seeks to be, Spreadsy wants to be the spot on the Interwebs where someone can actually get free deals. Think a “Products” section on Spreadsy with vendor like Wal-Mart needing to clear out older inventory. Basically the sky is the limit.

Q: What happens when you are too successful, and retailers no longer want to offer deals, like at Philz Coffee?

Though this is undoubtedly the case with some retailers, I would argue that it is the exception and not the rule. Most retailers realize that social media interaction is the future of marketing and social commerce sites like Groupon and Spreadsy are excellent solutions. Plus when it’s all said and done, it probably provides these businesses with a better ROI than traditional forms of marketing … and it’s measurable!

Q: So what’s the future of this business model, in your opinion?

Like Ron Conway, I truly believe that the social commerce/flash marketing space is a megatrend that’s here to stay. As far as Groupon’s model is concerned, I think that they will start to feature more big box businesses (if they don’t Spreadsy will!) like Chick-fil-a, Starbucks, etc. Other companies will come and go and evolve their models. We plan on making Spreadsy a more competitive, game-like website ourselves. Though Groupon’s been around for a year now, I truly feel that this space is still in its infancy. Until my grandmother starts getting daily deals to her inbox, I think it’s safe to say that this trend has not completely gone mainstream.

IBM Acquires Coremetrics

Founded in Austin in 1999, Coremetrics is known as one of the high-end providers of web analytics, competing with Omniture and Webtrends. Today it was announced that IBM is acquiring the company for an undisclosed sum. Over the years the company has attracted around $167M in venture funding from such organizations as Highland Capital Partners and Accel Partners. After Bazaarvoice CEO Brett Hurt left Coremetrics the company relocated its headquarters to the bay area, but it still maintains an engineering presence in Austin.

From the press release:

Today Coremetrics delivers web analytics capabilities to more than 2,100 global brands across a wide range of industries including retail, financial services, media and publishing, travel and hospitality and education.  Customers include Bank of America, Holiday Inn, PETCO, 1-800 Flowers, Office Depot, Victoria’s Secret, Virgin Atlantic Airways and Seton Hall University.

Coremetrics’ offerings enable more effective marketing campaigns that can provide real-time intelligence on what consumers are saying about products and services being offered to them, and allow clients to make fact-based, accurate decisions on marketing expenditures. As a result, marketing teams can gain deeper insight about their consumers and present personalized recommendations, promotions and other sales incentives across a variety of channels where the consumers interact with their brand. These channels span traditional outlets such as storefronts and catalogs and newer outlets including all forms of eCommerce and social media.

Coremetrics’ offerings are a new addition to IBM’s business analytics portfolio. By acquiring Coremetrics, IBM will be able to deliver powerful new business analytics solutions, with the web analytics capabilities clients need to help measure the effectiveness of their marketing campaigns and understand the shopping habits, likes and dislikes of their customers. In addition, Coremetrics software complements IBM’s existing software and services portfolio of offerings from WebSphere, information management and business analytics and optimization.  Upon closing, the company will become part of IBM’s application and integration middleware portfolio which provides the backbone of transaction processing on the Web and powers many of the world’s leading retail sites. Through Coremetrics, IBM is gaining the ability to help businesses empower their marketing professionals to automate and optimize their marketing processes to create the greatest possible return on their marketing expenditures.

“With this acquisition, we are extending our capabilities to give clients greater insight about customer behavior and sentiment about products and services, and give true foresight into their future buying patterns,” said Craig Hayman, general manager, IBM WebSphere. “Marketing departments can benefit from these capabilities very quickly because we are delivering this in a Software-as-a-Service model. The combination of IBM and Coremetrics will maximize marketing expenditures and also make the buying experience more convenient, personal and interactive for consumers.”

“Marketers increasingly need the ability to see across their organizations and the agility to make split-second decisions based on real-time data,” said Joe Davis, CEO, Coremetrics. “The combination of Coremetrics and IBM will deliver deeper business insights to address the real challenges and opportunities all companies face in an increasingly digital world.”

Savara Receives $1.9M in ETF Funding

Savara, Inc., an inhalation drug delivery company, today announced that it has been chosen by the state of Texas as the recipient of a commercialization award funded through the Texas Emerging Technology Fund (ETF). The company, which produces novel respiratory therapeutics, will receive a $1.9 million award for the commercialization of its products.

“Savara’s dry-powder technology holds great potential for treating asthma, lung cancer, and other lung-based diseases,” said Jack McDonald Chairman of Perficient, Inc. and Chairman of the Central Texas Regional Center of Innovation and Commercialization (RCIC). “This investment by the ETF will not only help grow our biotech industry in Central Texas but may result in new therapies that save lives.”

Savara is an inhalation drug development company developing next-generation respiratory therapeutics utilizing its proprietary NanoCluster dry-powder formulation technology. NanoCluster’s unique features can produce numerous patient benefits including reduced dosage, enhanced efficacy, improved safety and increased tolerability, as well as greater patient convenience.

“Texas is a leader in cutting-edge biotechnologies thanks to investments from the Texas Emerging Technology Fund that have attracted companies and top researchers to our state,” said Gov. Rick Perry. “Savara’s technology will help identify and treat lung cancer more quickly and efficiently, saving lives and bringing us one step closer to eliminating this deadly disease.”

This award will be used to advance the development of Savara’s lead project towards Investigational New Drug (IND) approval.

“We are very excited and honored to have been named a Texas Emerging Technology Fund recipient,” said Rob Neville, CEO of Savara, Inc. “This milestone is important to Savara as we are now able to progress our lead therapy into the clinic.”

Savara, Inc. was selected by the ETF after an extensive due diligence process based on multiple criteria including a stringent analyses of the market and financial opportunity, technology potential, management team and economic impact to Texas.

Unicast Moving Corporate Headquarters to Austin

It seems that every other week we hear about another leading technology company opening an Austin office, or acquiring an Austin company. Unicast is the latest to relocate their headquarters here, moving into the Silicon Labs building by City Hall. Unicast is a leading interactive technology company with offices in New York City, London, Los Angeles, Chicago, and San Francisco. The company creates and supports some of the most high-profile advertisements from big brands.

Bryan_HjelmWe had the chance to ask a few questions to Bryan Hjelm, VP of Products and Marketing at Unicast about the move.

Q. What was the impetus behind deciding to move your corporate headquarters?
After innovating for over 10 years in the digital advertising space, Unicast was acquired by Dallas based DG FastChannel in October of 2008.  As a component of the integration activities following the acquisition, the Unicast management team determined that a shift of our corporate headquarters to Austin would benefit our business.

Q. What other cities did you consider?
Unicast has office presences in Austin, New York, Los Angeles, Chicago, San Francisco and London – however New York and Austin represent the two primary hubs of our operations.  Outside of New York,  Austin was the only other option that garnered serious consideration from a corporate headquarters perspective.

Q. What were the deciding factors for you that made you choose Austin?

Austin is appealing as a corporate headquarters for Unicast for a number of reasons:

  • Austin continues to be a growing hub for technology, digital and creative companies.  From a hiring perspective, we find that we’re able to recruit and retain highly talented people – which is one of our keys to success.
  • As a company with offices located across the country (and also in Europe), Austin represents a central location from a travel and time zone perspective.  Being in the middle of a bi-coastal operation facilitates regional coverage and support for our clients, partners and staff.
  • Being a member of the DG FastChannel family of companies was another consideration for the Austin location.   DG FastChannel maintains a headquarters in Dallas, TX and we are sister companies with Springbox, an interactive advertising agency also based here in Austin.  Being geographically close to these two companies is important for Unicast as we integrate and cross-sell our services and products across the spectrum of digital advertising and marketing.

Q. How many people will be making the move from New York?
We currently have 35 employees in the Austin office, and our new space provides us a lot of room to expand.  As our business continues to grow, we plan on hiring an additional 10 – 15 positions in Austin over the next 6 months, along with additional positions across our other locations.  New York still represents a significant presence for the company with staff spread across our sales, operations and engineering departments.  Our growing presence in Austin represents incremental investment for the company and a centralized corporate leadership hub as opposed to a mass relocation of resources from our New York office.

Q. What cool online ad campaigns do you have coming up?
Unfortunately, we can’t share the details of campaigns that are still in the works.  However, we’ve executed a lot of campaigns in the past few months that you might be interested in checking out.

Ro Parra Joins CSIdentity Board

CSIdentity announced that it has added Ro Parra to its Board of Directors. Mr. Parra is a partner and co-founder of Daylight Partners, which is a group of investors who mostly share a background at Dell. Ro retired from Dell in 2007, and previously held roles at Grid and Radio Shack. Bill Morrow, Chairman and CEO of CSIdentity, states “Ro Parra’s demonstrated strategic leadership and proven track record of success in catapulting companies to the next level will be an invaluable asset to CSIdentity.  We are honored to have him join our board.”

CSIdentity founder Bill Morrow was recently one of the winners of the Ernst & Young Entrepreneur of the Year, along with Paul Thomas (Green Mountain Energy) and Michael Bennet (SolarWinds).

Put Down the Mascara and Let's Get Down to Business

Austin’s female business community gathered together yesterday for the inaugural Sharp Skirt’s Offline Meeting at Bess Bistro. Originally founded by Carla Thompson and Stacey Higginbotham as ATX Tech Women, Sharp Skirts Offline will serve to enrich the Sharp Skirts community by connecting women in business, promoting collaboration, and increasing professional success. The evolution of Thompson and Higginbotham’s venture will also appeal to a much broader audience of women, as the focus has expanded to female business leaders, regardless of the industry.

As an example, Thompson asked women leading their own businesses to stand up and share their experiences. Volunteers included  Tina Cannon, President and CEO at PetsMD, Nichole Wright, President and CEO of Bon Vivant Event Planning and Consulting, and Jen Cadmus, Founder of thedialoglab. Special guest, Adrianna Gardella, author of She Owns It, a column within the NY Times Boss Blog dedicated to the modern businesswoman’s experiences, also shared the story of how She Owns It came to be and where she sees female business leaders driving industry.

“Women want to hear about other women who have had challenges and have succeeded, in spite of them,” insisted Gardella.

According to Thompson, Sharp Skirts will begin hosting Offline meetings, happy hours, and discussions throughout the country.

Conformity Adds $3M More to Series A

Conformity, creators of the first suite of on-demand solutions to enable organizations to centrally govern and manage users of software-as-a-service (SaaS) and cloud applications, today announced it has secured an additional $3 million in Series A financing led by Guggenheim Venture Partners.  The new funding is in addition to the $3 million raised in January 2009 and will be used for product line expansion and accelerating sales and marketing activities.

“The growth and market success of the public SaaS application vendors is evidence that SaaS and cloud are here to stay and the market continues to accelerate,” said Tom Smith, CEO of Conformity.  “We are committed to supporting key partnerships in the cloud-computing eco-system as we grow our business. This funding will allow us to accelerate our sales, marketing, product, and partnering initiatives as we continue to innovate around this fundamental shift in business computing infrastructure.”

Founded in 2007, Conformity’s SaaS product offerings allow businesses to gain the visibility and control necessary to make on-demand and cloud based applications ‘Business Ready’ in their environments. As organizations adopt multiple SaaS applications they quickly discover that each application requires individual administration and management, which results in significant security risk and exposure from a compliance standpoint. “Conformity provides a way to manage users, coordinate administration and enforce policy that helps organizations implement cloud computing more effectively,” said Sixto Bernal, Director of Internal Audit & IT Risk at SuccessFactors.

“Our ongoing partnership with Conformity reflects our commitment to helping our customers adopt SaaS rapidly and easily.”The highly distributed and virtualized nature of SaaS and cloud computing makes managing users and applications particularly challenging for businesses,” said Eric Rothfus, Managing Director of Guggenheim Venture Partners.  “Conformity has a clear market leading solution to this growing and compelling market need and we are excited for the opportunity to partner in their success.”

Conformity has been recognized by Network World as one of the top “10 IT Management technology start-ups to watch” and is a founding member of both the VeriSign Cloud Identity Trust Services partner program and SuccessFactors SuccessCloud partner program.

Digby Adds Four Executives

Digby, the leader in mobile commerce solutions specifically designed for retailers, today announced the addition of four key executives including Ron Jennings, Chief Financial Officer; Eric Newman, Vice President of Client Services; Dan Lowden, Vice President of Marketing; and Curtis Hill, Vice President of Engineering.

The new executives will support Digby’s rapid growth and recent customer expansions and wins including 1-800-Flowers, Wet Seal, Arandell and SkyMall. According to forecasts from Coda Research Consultancy, U.S. mobile commerce sales hit $1.20 billion in 2009 and will grow to $2.42 billion this year and $23.83 billion in 2015.

“Digby is poised for tremendous growth as retailers look to mobile commerce as a strategic channel that offers consumers a rich, engaging shopping experience – anytime, anywhere,” said Dave Sikora, President and CEO of Digby. “Adding these key industry executives to the team and the expansion into our new corporate office are critical to support our growing number of retail partners.”

Ron Jennings joins the company as Chief Financial Officer, bringing to Digby more than 35 years of experience in financial management, operational management, and executive leadership. Prior to joining Digby, Ron served in executive financial positions with QuickArrow, (acquired by NetSuite, Inc.) Object Reservoir, Inc., Browning-Ferris Industries, and Western Geophysical Company. Ron holds a BBA in Accounting from The University of Texas at Austin and is a Certified Public Accountant.

Eric Newman joins the company as Vice President of Client Services. During his 18+ year career, Eric has built, marketed and delivered world-class software products to companies such as Microsoft, Yahoo, the NFL, Circuit City, Kraft, AT&T, British Telecom, NTT and Reuters. He has held key roles in companies including Pluck (now part of Demand Media); Powered, Inc.; Direct Hit (now part of Ask Jeeves); and Question Technologies (now part of Motive Corporation). Eric holds an MBA degree from the Kellogg School of Management at Northwestern University and BA degrees in Information Systems and Marketing from the University of Cincinnati.

Dan Lowden joins Digby as Vice President of Marketing, responsible for all aspects of the company’s brand strategy and marketing. He brings 15 years of experience in mobile services and mobile devices through his roles at top technology companies including AT&T, where he served as Vice President of Marketing and Business Development for their Wi-Fi Services Division; Wayport (acquired by AT&T) where he was Vice President of Marketing and Business Development; and IBM, serving as North American ThinkPad Brand Manager and World-Wide ThinkPad Segment Manager. Dan holds an MBA in International Business from Rutgers University and a BS in Finance from Rider University.

Curtis Hill joins Digby as Vice President of Engineering, responsible for the company’s engineering functions. Curtis brings over 20 years of deep engineering management experience ranging from large software companies including BMC and Quest, to start-ups and mid-size software companies. Curtis holds a BS in Mathematics from Auburn University.

To accommodate for new executives and increased staff, Digby recently expanded its Austin headquarters to a new, larger corporate office, located at 3801 S. Capital of Texas Highway, Barton Creek Plaza II Suite 100, Austin, TX, 78704.

Challenge Games Acquired by Zynga

Zynga announced today that they’ve acquired Austin-based social game company Challange Games. Zynga is one of the fastest growing gaming companies in history, and are the creators of the most popular facebook games including Mafia Wars and Farmville. Challenge Games was founded by serial entrepreneur Andrew Busey, who had previously founded companies such as iChat, Living.com, Question.com, and Pluck.

Financial terms were not disclosed, but given the ability of Challenge Games to attract top tier venture investors, we can only assume that this was a strategic acquisition. Challenge Games’ Co-Founder CEO, Andrew Busey, will become Zynga’s general manager and vice president of the Austin studio. The Challenge Games team of 35 employees will be immediately integrated into Zynga’s workforce. This deal will make the company the Austin-based game studio for Zynga, adding to operations in San Francisco, Baltimore, Los Angeles, Bangalore, and Beijing.

“Austin is an ideal location to extend our studio operations with its rich talent in the games business,” said Mike Verdu, senior vice president of Games at Zynga. “We look forward to building out our Zynga Austin studio with the best and brightest in the industry as we continue to bring social games to more users worldwide.”

Challenge Games, backed by Sequoia Capital and Globespan Capital Partners, launched in 2007 to focus on immersive Web game development built on a virtual goods business model. Two of the company’s most popular games, Warstorm, a collectible card game set in a fantasy universe, and Ponzi, a tycoon game, will be further developed by the Zynga team.

Wherefore Art Thou, Austin Investors?

Back in November of last year, I wrote an energetic post for this site that in essence introduced me to the Austin tech scene. I was an emerging tech analyst that wanted to meet every startup in town! I wanted to hit every happy hour! My enthusiasm was a little frightening!

Fast forward seven months and I’ve developed encyclopedic knowledge of the city’s coffee shops. I’ve met a bevy of entrepreneurs, a smattering of local tech-focused organizations and a sprinkling of investors. I’ve become so inspired by the entrepreneurial spirit that I’m finally pulling the trigger on my own business. In short, I’ve become more secure in the knowledge that the Austin tech scene is one of the most vibrant in the nation, a fact bolstered by a continuous flow of lists that place us at the top – Forbes’ second Most Innovative City in the US and Kiplinger’s Number One City for the next decade (“arguably the country’s best crucible for small business”), to name a few.

But – and you knew there was a ‘but’ coming – everyone in town wonders where the Superstar is: the tech company that starts in Austin, is funded by Austin, and whose successful exit brings the cache that will solidify Austin as the Silicon Valley of the 21st century. (And make no mistake, that is in our grasp.)

Doesn’t it seem like we’re perpetually *almost* there, standing on a precipice with our toes hanging off? Are we waiting on some nebulous event to occur? Or can we propel ourselves into that elite status on our own terms? My hope is the latter but my fear is the former.

In order for Austin to produce a Superstar and therefore prove our savvy as a nurturer and picker of winners, we need three sectors fully participating and on board with the entrepreneur mentality: entrepreneurs (check), organizations (over-check), and investors (begin new paragraph).

Look, believe me, I know. I’ve been around long enough to know that the startup ecosystem doesn’t exist in which entrepreneurs don’t bitch about investors. There will always be more ideas than money. Period. But there’s a level of frustration toward the Austin investor community that should be acknowledged and addressed. Austin entrepreneurs are increasingly flying to Silicon Valley to seek investment, after months of futile conversations here in town. I won’t give specifics for obvious reasons, but in the last month alone I’ve talked with three startups – innovative, viable startups with real revenue paths – that have given up on Austin money and are in talks with Valley investors. One founder is so frustrated, he’s about to move to the Bay Area. He’s been looking for $200,000 for a year (!) and says it’s time to move on to “people who get it.” That, my friends, is one depressing sentence.

If the hundreds of conversations I’ve had the past 7 months are any indication, I’m not making any earth-shaking pronouncements. So how do we fix this? How do we bridge the disconnect that lies between two very important sectors who very much need each other?

I think the answer lies in that middle sector I mentioned a bit ago – organizations. We’re a city that loves gathering together and it shows in the number of groups that focus on startups. Bootstrap Austin, TechRanch, Conjunctured, Austin Technology Council, Capitol Factory – just check out this list to save my keyboard. We need a coalescence of these groups toward a common goal – integrating the folks with money comfortably into our world. I may be naive but I suspect that productive exposure to the energy of Austin entrepreneurs can only result in more meaningful relationships for everyone.

I’d go so far as to suggest an overarching board or council, one that includes representatives of every sector in the community and works toward no other goal – including profit – but nurturing and producing Superstars. What if we took that list linked above and invited one or two people from each organization to a brainstorming meeting? Would you come? Am I thinking too broadly?

A savvy entrepreneur recently told me, “Austin investors won’t start taking chances on consumer internet [companies] until there are multiple losses – big exits of Austin companies who have Valley money.” I suppose he’s right but I wish he wasn’t. I wish we could fix this problem ourselves before the Valley fixes it for us. A startup scene in which one sector assumes all the risk is one that will not sustain itself. So why not take the plunge and all assume it together?