Comments on: Apple Has Revolutionized How We Think About Ads, You Just Don’t Know It Yet.

By: Darin Kirschner

Darin Kirschner — Sat, 19 Jun 2010 05:38:50 +0000

I'm fascinated by this development. This is largely old news now, but having it present and breathing is a whole different thing from an announcement. I was just talking to my biz partner yesterday about apps with ads in them and the inevitability of it all. It was also worth noting Jeffrey Hayzlett's comments and admonitions that Email and other digital mediums are trashed by their ads, so Social Media and Mobile Apps need to watch out and not F' it up. That Apple who has such a hand in the UX and delivery on their platforms has taken up the mantle of ad delivery really says something big. I personally haven't witnessed their QC slipping... much to teh contrary, as a life long Apple user, I think they are stronger now than ever! I agree that it translates into "this is safe to click on" for the user and that's a VERY key distinction.

Great article!

Darin Kirschner~
@dkdzyn
@muvmi

By: olga

olga — Thu, 03 Jun 2010 19:15:12 +0000

I’m doing a research about communicative strategies in food advertisement. Please, write your opinion about:
WHAT LINGUISTIC ELEMENTS IN THE PRINTED ADV TEXT MAY INFLUENCE ON YOUR CHOICE OF BUYING THE PRODUCTS:
- simple words
-phrases
-sentences
- full description of the product
-idioms
-general idea
-general appearance of the text
Thank you for your answers.

By: Markrandrus

Markrandrus — Thu, 29 Apr 2010 04:40:36 +0000

I agree that iAd will become successful simply because of the success of the App Store and the nauseating loyalty to the Apple brand. However, I disagree with the closed model around their mobile products, and I still want to know who the hell purposely clicks on the ads in a iPhone app when they are using it?

By: Digital Marketing Training » Blog Archive » Digital Marketing Training Courses

Fri, 16 Apr 2010 08:44:25 +0000

[...] advertising like nothing else has in a long time. Cullen Wilson offers this explanation on the Austin Startup Blog: The reason iAd has a chance to change how users interact with ads is simple: The fear and unknown [...]

By: Avec iAd, Apple pourrait bien révolutionner la publicité sur mobile | ReadWriteWeb France

Mon, 12 Apr 2010 06:38:11 +0000

[...] Wilson donne l’explication suivante sur l’Austin Startup Blog : “La raison pour laquelle iAd a une chance de changer la façon dont les utilisateurs [...]

By: ArticleSave :: Uncategorized :: Why iAds Could be Bigger Than iPads

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