I originally posted this interview on the Collaboratory, but I wanted to also share it with AustinStartup readers.

I had a chance to sit down with the founders of Socialware for an interview. I edited our talk down to under 5 minutes. Socialware is an alliance partner of ours, and is  creating a new category of software named “Social Middleware.” We discuss what need they fill in the market, as well as the business cases for enabling and managing the public social media networks in the enterprise.