Today’s Q&A Wednesday is with Carrie Chitsey, the CEO of Txt4CRM.

Q:  Give us the elevator pitch for your company?

Mobile text messaging has matured beyond teenagers and TV reality show voting to become a powerful, mission critical component of any brand’s CRM strategy.  It’s broad reach and immediacy of response is why it has become the “direct response, mass mobile media”.

TXT4 CRM is an enterprise class, next generation text messaging platform build by CRM (Customer Relationship Management) experts. We combine both the technology and mobile marketing strategy expertise leading companies are looking for to seize the revenue enhancing & cost reducing benefits that mobile text messaging can deliver.

Q:  How has customer adoption been so far?

The corporate response to TXT4 CRM and mobile text messaging as a business strategy has been overwhelming.  Similar to the Internet in ’96 and social media in ’07, brands know they need a mobile strategy but need guidance from an expert partner on how best to proceed.

Q:  What can we expect to see in the future from your company?

You should expect TXT4 CRM to be one of the leading voices in the mobile text messaging space and a primary technology innovator.

Q:  What separates TXT4 CRM from your competitors?

Both our technology and our strategic consulting comes from a CRM perspective, not the traditional tactical, niche application approach that has dominated the space to date.

Our technology is enterprise class and features proprietary applications that are powerful in what they enable and unmatched in the industry.

Q:  How did the company get started? Who are the founders?

Both serial entrepreneurs, Carrie Chitsey and Michael Sattler founded the company a couple of years ago. We had known each other for over 10 years as our companies use to do business together and we got back in touch.  I had been in senior management at KPMG/BearingPoint in Manhattan and then started a call center outsourcing and CRM Consulting company of my own. Michael had been a founder in a large data modeling business that was sold off and was looking for something new. We decided to get into the mobile space as we saw companies starting to gain a real interest in mobile and didn’t see anyone in the space that really was building technology from a data/CRM perspective. Mike convinced me to move back to Austin from Dallas in July of last year and they have been in full swing with our Austin corporate headquarters ever since. My family and friends are all in Austin and I’m really happy to be back.