Matt Silk, one of the co-founders of Waterfall Mobile, was in Austin for a few days. We had a chance to catch up with him and ask him about what the company was up to these days. The company is based in the Silicon Valley, but works with big brands everywhere. The company did some really incredible work with their Msgme platform, which allowed the average person to provide neat SMS features without having all the overhead of obtaining their own shortcode. AlertU leverages the mobile infrastructure with a service that allows organizations like schools to broadcast emergency messages via SMS to all their constituents. In a campus-wide emergency, such as what we’ve seen in the news in the past few years, SMS is the best way to read students because their mobile is going to be the one thing that is for sure on and with them. Pretty brilliant really.