Bazaarvoice announced that Fujitsu has launched the Bazaarvoice social commerce platform with Ratings & Reviews™ at www.shopfujitsu.com. Now consumers and business professionals can easily access the authentic and credible opinions of their peers as they research Fujitsu LifeBook® notebook and Stylistic® tablet PC purchases, allowing them to make the smartest decision about the mobile computer that best fits their needs. By offering this valuable content directly on its eCommerce site, Fujitsu improves the shopping experience while also increasing site traffic and search engine rankings, and decreasing product returns and customer service calls.
Fujitsu, which added Ratings & Reviews in February of 2009 is also analyzing review content to identify areas of improvement for its products and services and feeding review data to the teams directly responsible for solution development. The company also plans to place this user-generated content at the center of its advertising and marketing initiatives this spring and beyond.
“Fujitsu strives to be a valued and trusted partner, and Bazaarvoice’s social commerce solution provides a valuable tool for gaining first-hand customer feedback,” said Paul Moore, senior director of mobile product management, Fujitsu Computer Systems. “With Ratings & Reviews, Fujitsu customers have an easy way to share their opinions and ultimately make better decisions about their purchases – both online and offline.”
Fujitsu selected Bazaarvoice as a risk-free way to incorporate user-generated content into the eCommerce experience through the industry’s most customizable technology, reliable and accurate content moderation, deep analytics, and detailed reporting. Fujitsu also found that Bazaarvoice’s personalized account management and proven best practices ensures a higher return on investment from ratings and reviews.
With Bazaarvoice Ratings & Reviews, Fujitsu customers can now share their feedback, experiences, and recommendations on its line of LifeBook notebook computers and tablet PCs. Customer ratings and reviews are listed “in-line” with the product listings and are also integrated into site search functionality to ensure that customers searching for a particular product will see its star rating in the search results.
“According to JupiterResearch, ratings and reviews are the top ranked online tools for driving consumer trust and loyalty, said Brett Hurt, founder and CEO of Bazaarvoice. “Fujitsu understands the importance of helping shoppers make the right purchase decision to meet their specific mobile computing requirements, and we are proud they selected Bazaarvoice to help them improve the online experience for their customers through authentic, user-generated content.”
