Bazaarvoice announced that Fujitsu has launched the Bazaarvoice social commerce platform with Ratings & Reviews™ at www.shopfujitsu.com. Now consumers and business professionals can easily access the authentic and credible opinions of their peers as they research Fujitsu LifeBook® notebook and Stylistic® tablet PC purchases, allowing them to make the smartest decision about the mobile computer that best fits their needs. By offering this valuable content directly on its eCommerce site, Fujitsu improves the shopping experience while also increasing site traffic and search engine rankings, and decreasing product returns and customer service calls.
Fujitsu, which added Ratings & Reviews in February of 2009 is also analyzing review content to identify areas of improvement for its products and services and feeding review data to the teams directly responsible for solution development. The company also plans to place this user-generated content at the center of its advertising and marketing initiatives this spring and beyond.
“Fujitsu strives to be a valued and trusted partner, and Bazaarvoice’s social commerce solution provides a valuable tool for gaining first-hand customer feedback,” said Paul Moore, senior director of mobile product management, Fujitsu Computer Systems. “With Ratings & Reviews, Fujitsu customers have an easy way to share their opinions and ultimately make better decisions about their purchases – both online and offline.” Continue reading

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