Appozite, a software company dedicated to integrating e-commerce and the social web, today announced the launch of ZiteFeed, a web-based service delivering retailer feeds directly to e-commerce shoppers.

Currently in invite-only early access phase, ZiteFeed’s RSS technology easily enables any e-commerce retailer to deliver timely updates on products, events, and promotions to interested consumers. Users can receive product updates on personalized start pages like MyYahoo! and iGoogle, as well as in feed readers such as Google Reader and Bloglines. ZiteFeed also includes in-depth reporting to track and measure customer activity.

REEDS Jewelers, a full-service multi-channel jewelry retailer, has chosen to partner with Appozite for the official launch of ZiteFeed. Founded in 1946, REEDS operates retail stores in 18 states, a national direct mail catalog and a leading e-commerce website, REEDS.com.

ZiteFeed launches with Kadro Solutions, Inc. as an integration partner. Kadro provides custom e-commerce services to retailers such as WMF Americas, Emile Henry USA, Berndes Cookware and Rosle USA. Kadro is licensing ZiteFeed technology as part of its Kadro Merchant 5 e-commerce software.

“We’re experiencing a revolution in the way consumers find products,” says Founder and CEO Hayes Davis. “Shoppers are looking for new ways beyond email to keep up with their favorite store’s latest products and promotions. With ZiteFeed, we want to help retailers keep customers informed without inundating their inboxes.”