Daily Archives: November 17, 2008

Austin-based Bazaarvoice announced a new concept today named BrandVoice. Most people are familiar with how Bazaarvoice enables online ratings and reviews for major brands (Dell, HP, Toshiba, Epson) and retailers (overstock.com, HomeDepot, Golfsmith). With BrandVoice, the company is now tying the two together. For example you might go to the Costco website and see a review of an HP computer that was actually entered at the HP.com website by a consumer. For a new retail [...]

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