Austin-based Click Forensics today announced a new feature for the Click Forensics for Advertisers™ solution which allows brands to identify and track organizations and individuals unlawfully using trademarked names for search marketing campaigns. The new feature produces updated reports on potential trademark abusers who use well-known brand names to generate Pay Per Click (PPC) traffic. Companies can use the new solution to more quickly take action to protect intellectual property and their own search marketing [...]

By Guest Interviewer Matt Scherer Bill Leake will be speaking at Innotech Austin on October 16th at the Austin Convention Center. A former McKinsey consultant and Dell veteran, Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through Internet marketing techniques since the early 1990s when, as part of the management team at Power [...]