The new social networking community at Scottrade (http://community.scottrade.com/) is being powered by Austin-based software company Small World Labs. The new community will allow Scottrade customers to interact through discussion groups and blogs, and share trading ideas, strategies, spreadsheets and analysis. The social network site will also allow the community to provide feedback to Scottrade product specialists who develop the trading platforms, giving customers a voice in the product roadmap.

Scottrade’s Online Community launched quietly in April to select customers and is now open to all Scottrade customers. The Community is part of the firm’s overall strategy of providing more investment information and resources to its customers so they can be more successful investors and traders.

“Scottrade’s Online Community is a complement to our offline education efforts and further solidifies our commitment to educating our customers so they can make better-informed investment decisions,” said Kevin Dodson, Director of Online Financial Services at Scottrade. Scottrade customer Wendy who goes by “mrscashflow” said, “Being connected with a friendly Community like Scottrade’s has been very refreshing. I found Scottrade’s Community to be a very inviting place to hang out and it’s easy to get around the neighborhood. It is a friendly group of people that are serious about making money in the stock market.”