Zilliant today announced that the recently released report from Gartner, “Hype Cycle for CRM Sales, 2008″ is now available by request at www.zilliant.com. The report reviews over 25 CRM technologies to help companies better understand the maturity, application and rate of adoption for the applications. Included in the review process, is an assessment by Gartner of the enterprise benefits of each technology. Price optimization and management software was the only application categorized as “transformational”, Gartner’s highest benefit rating. “The potential for this market is significant, because defining and defending optimal prices is a fundamental imperative for enterprises responsible for producing returns for stakeholders,” states Michael Dunne, Research VP for Gartner in the report. Moreover, “The price optimization and management market differs from most other applications because it offers strategic benefits (helping organizations grow revenue and margins) and operational efficiencies (helping companies save time and cut costs).”

The Gartner report goes on to cite examples of strategic benefits reported by companies that have deployed price optimization software, including margin increases from 2-5%, revenue growth of more than 2%, and decreases in noncompliant discounting.

“With benefits like these, distributors and manufacturers that embrace price optimization technology ahead of mainstream adopters clearly achieve significant competitive advantages,” said Greg Peters, CEO of Zilliant, a leading provider of price optimization and management software. “We believe this latest assessment also underscores the critical importance of working with an experienced B2B Price Optimization vendor like Zilliant to streamline the technology deployment and reduce the time-to-value.”