There is a great conference coming to Austin on June 27th that aims to help non-profits understand social media. It’s named Got Social Media (for non-profits). The website actually leads off with a really great businesscard cartoon from Hugh MacLeod. From their website:

It’s predicted that by 2012 Social Media/Community Marketing Budgets will outweigh Traditional Marketing Budgets in both the for-profit and non-profit sectors – and I’m not the least bit surprised. Professionals in Marketing, PR, Advertising, and Journalism are incorporating Social Media strategies into their messaging. The savvy nonprofit can do the same! People increasingly reject the pushed message marketing of the past several decades. Today your nonprofit community – donors, volunteers, and clients – want to feel heard, to feel like they are a real part of the mission based community. They expect and crave dialogue – they want nonprofits to engage with them. The Got Social Media™ Conference will teach you how to use Social Media and Community Based Marketing to reach and build your community in new and sustainable ways.

For a $50 discount, on the registration page enter “TRUELIGHT” where it says “Enter Discount Code.”