OneSpot Launches

Austin-based OneSpot is officially coming out of stealth mode today. OneSpot is a tool that allows publishers to automatically discover and publish fresh, relevant content to their online properties. Give OneSpot a list of high quality exemplar blogs, and OneSpot will search through thousands of blogs and score them based upon a patent-pending link scoring algorithm. The highest quality stories get published on your website.

The Root Screen ShotOne of the first customers they’re announcing is TheRoot.com, the Washington Post’s vertical market website for African-Americans. Before using OneSpot, editors were constantly searching the web for quality content to post on the site. OneSpot automates all that, allowing editors to spend their time creating original insightful analysis rather than doing hours of research.

Company founder and CEO Matt Cohen has been working with digital media for 20 years. His first job out of college was at the Houston Chronicle, where he had the chance to learn first hand how technology is used in the publishing business. “In 1988 I registered the first daily newspaper domain name for the Houston Chronicle” said Cohen. “Back then the process for registering a domain name was that you had to track down this particular woman at Stanford and ask her for one.”

In mid-2005 Matt started to talk with his contacts in the large media companies about the changing economics of the media business. In short, the industry was trying to deal with the fact that a newspaper reader on the web is worth only a small fraction of the value of a print subscriber, yet the cost of content creation was the same. Matt bootstrapped the company with his own money through its proof-of-concept phase.

In the Summer of 2006, the company landed it’s first angel money. Those early angel investors include Mike Maples Sr., formerly a senior executive at Microsoft, Pat Horner, who co-founded Perot Systems, and Ken Hunstman, a co-founder of AOL. Mason Hale joined the company as Chief Technology Officer. Matt and Mason had met many years previously at a Bootstrap Austin event. At the time, Mason was the Chief Technologist at frogdesign. OneSpot rounds out the team with an advisory board that includes Ron McCoy, the acting CEO at about.com, Brett Hurt, founder and CEO at Bazaarvoice, and Peter Rojas, co-founder of Engadget and Gizmodo.

OneSpot has been busy building their team, improving their technology, and measuring their value proposition at their early customers. Content communities are hot right now, and it’s great to see an Austin-based company with a well-prepared launch in this space. They’re receiving some great coverage over at Mashable and VentureBeat today.

Note: OneSpot is in our list of the Austin Emerging 100.

Austin Ventures Buying Entrepreneur Media

The news started to trickle on Friday, with paidcontent.org reporting that Austin Ventures had won the bidding for Entrepreneur Media. The New York Times blog picked up on the story today, but just repeated the facts of the paidcontent.org story. The reported price tag is around $200M and there is another Boston-based private equity firm that taking a minority share of the deal.

Perhaps an announcment and details will emerge in the coming days. The question on everybody’s mind is, what is behind the investment decision? Does Austin Ventures think that $200M for this company is a great private equity investment, and they can add value to it and sell it for more in the future? Or does this somehow wrap into the Enterprise SaaS area that Jeffrey Dachis is heading up?

10 Tickets Remaining for Geoffrey Moore

If you’re in the business world, you know the name Geoffrey Moore. He’s the author of such best selling books as Crossing the Chasm and Inside the Tornado. Each year, Texchange, the group for tech people in-the-know, holds one annual event that is open to the public. This year’s event is on June 18th at 6pm.

Normally you would have to attend a national conference to see him speak, which could costs several hundred dollars in conference fees, hotel, and airfare. Here’s your chance to see him speak right here in Austin for only $60.

Register right now using this link before the last few seats are gone.

Friday Links

Here are some interesting links for Friday:

 

Social Media for Non-Profits

There is a great conference coming to Austin on June 27th that aims to help non-profits understand social media. It’s named Got Social Media (for non-profits). The website actually leads off with a really great businesscard cartoon from Hugh MacLeod. From their website:

It’s predicted that by 2012 Social Media/Community Marketing Budgets will outweigh Traditional Marketing Budgets in both the for-profit and non-profit sectors – and I’m not the least bit surprised. Professionals in Marketing, PR, Advertising, and Journalism are incorporating Social Media strategies into their messaging. The savvy nonprofit can do the same! People increasingly reject the pushed message marketing of the past several decades. Today your nonprofit community – donors, volunteers, and clients – want to feel heard, to feel like they are a real part of the mission based community. They expect and crave dialogue – they want nonprofits to engage with them. The Got Social Media™ Conference will teach you how to use Social Media and Community Based Marketing to reach and build your community in new and sustainable ways.

For a $50 discount, on the registration page enter “TRUELIGHT” where it says “Enter Discount Code.”

Pixel Mine Launches Fireteam Reloaded

Fireteam Reloaded, a team-based, multiplayer action game for the PC, is now available as a free download at www.pixelminegames.com. Developed by Pixel Mine, Fireteam Reloaded combines fast-paced sports action with intense battlefield combat while using integrated voice communication. Fireteam Reloaded is the third game to utilize the Pixel Mine Store for its micro-payment technology.

“The original Fireteam was a groundbreaking and inspirational game – and as its spiritual successor, Fireteam Reloaded aims to deliver even more fun, great characters and non-stop action to the gaming community that everyone can enjoy for free,” said David Reese, President of Pixel Mine.

The initial download of Fireteam Reloaded includes two maps, three character classes, four gameplay modes and state of the art voice chat technology, that lets players easily communicate with one another to formulate strategy and taunt their opponents. Fireteam Reloaded also features a spectator mode that lets enthusiastic fans cheer or jeer from above and even drop items into the game from their spectator viewing platform.

Fireteam Reloaded enjoyed huge success during its open beta with thousands of players establishing accounts, and comments claiming “Lots of fun to play” and “Addictive.”

Each match of Fireteam Reloaded provides ten minutes of non-stop action. According to Bill Money, co-founder and Chief Creative Officer of Pixel Mine, “The gameplay appeals to a massive audience of casual gamers who are looking for a quick adrenaline fix. Hardcore gamers will also find the intense action to be exhilarating and perfect for a much-needed midday shooting break.”

New content for Fireteam Reloaded, such as maps, character classes and items, will be made available through the Pixel Mine store using their secure micro-payment transaction system. Located at www.pixelminegames.com, this one-stop-shop lets gamers browse and purchase Pixel Mine games, check out stats, chat with friends, manage their account and billing, read the latest news, and more.

A Military Discount of 20% off of all Fireteam Reloaded items in the store will be applied toward accounts that use a “.mil” email address. Also, players accessing the game from an iGames Partner LAN Center will receive the basic game unlock for free. A list of participating LAN centers can be found at http://www.igames.org/Events.asp?Event=8158.

Reminder: Austin Tech Happy Hour Thursday

Austin Tech Happy Hour LogoJust a reminder that happy hour is tomorrow (Thursday) at the Hi-Lo at 6th and Lavaca. It will start a little bit early at 5:30pm, since there have been several early birds lately. Perfect for stopping by before you head home. If you’ve never been to Austin Tech Happy Hour before, take the plunge and stop by and say hello.

Here’s the Facebook invite: http://tinyurl.com/5o4946

You probably know someone who is attending. See you there!

Q&A Wednesday: Mirage Networks

This week’s Q&A Wednesday is with Mirage Networks, an Austin-based company focused on network security, which was recently named Frost & Sullivan’s 2008 Entrepreneurial Company of the Year.  Austin Startup sat down with Greg Stock, President and CEO of Mirage Networks, to find out more about the network access control market, the history of the company, and his days as the longest tenured Drum Major in Penn State history.

Tell us a bit about Mirage?
Mirage develops and sells a network security appliance, Mirage Endpoint Control, that controls network access for every device that attempts to connect with the network.  Our market is currently known as Network Access Control, or NAC.

Last year the NAC market grew 100 percent to $225 million, and Gartner predicts the space will see similar growth in 2008. We’ve experienced this record growth first-hand, surpassing 500 customers and 170 channel partners in 2007. In fact, we recently won Frost & Sullivan’s 2008 Best Entrepreneurial Company Award for demonstrating the highest achievement in innovative product development, strategic business development and focused market strategy for a company with fewer than 300 employees.

Mirage has some very cool features that separate it from competitors in the NAC field.  Tell us more about them…
Our appliance frisks each device upon network entry to ensure compliance with policies such as patch levels, operating system versions and firewalls.  Once admitted onto the network, Mirage continues to monitor the behavior of each device to makes sure compliance continues. Whenever non-compliance is discovered, Mirage quickly quarantines an offending device, for example a laptop propagating a virus or worm, and provides a course for remediation.

Mirage’s NAC solution offers a “path of least resistance.”  Our technology is the easiest to deploy and manage because it is agentless, requiring no software on devices like laptops and PDAs; it deploys out-of-band, which means there is no re-architecting of the network, no single point of failure and no latency introduced; and it literally deploys in minutes — in every network regardless of flavor of switching infrastructure and operating systems.  Finally, our approach is patented.  We are currently in the third major release of Mirage Endpoint Control.

Mirage has a pretty neat distribution channel…what has the response been?
We decided early on that selling through a direct sales force was not the most effective way to scale our business.  Therefore, we architected the product and the company to support an indirect channel model.  The solution was designed to be easy to install, yet to provide a huge return on investment for our customers.  As a result, our channel partners could take credit for driving tremendous customer value as a trusted advisor.  The response has been fantastic.  We currently support more than 170 channel partners across 120 countries.

How has Mirage been funded so far?
We’ve been funded through venture capital investments from Adams Capital Management Inc., CenterPoint Ventures, Rembrandt Ventures, STARTech Early Ventures and Trinity Ventures. Our most recent round completed was Series C, and while we don’t disclose specific numbers, I can tell you that for companies in the NAC space, we are average or slightly below average with respect to the amount of money we have taken.

Is Mirage profitable?  What are the next hurdles to get there?
While Mirage is not currently profitable, we are moving rapidly in that direction. Based on conservative estimates, we should get there by July 2009.  Our core revenues have grown on average 30 percent sequentially over the past 5 quarters.  If this growth continues, we will get there much sooner.  The biggest hurdle is increasing channel productivity.  We have 170 channel partners today and as we eclipse 200 over the next 12 months, ensuring each is capable of effectively selling and supporting our solutions is critical.

We understand that you have a pretty strong tie to Penn State…
Penn State has been an important element in my career as well as in my personal life.  Many of my first memories are centered around Penn State Football.  My father was a 1950 Penn State graduate and over the years we have spent a great deal of time watching and listening to games together.  I attended Penn State and graduated in 1987 and 1991 (MBA).  My record as the longest tenured Drum Major in Penn State history still stands.  I performed a pre-game flip which is considered a harbinger for the outcome of the football game – and one of college football’s greatest traditions. [Ed. Note - Here are two great links to Greg's time at Penn State!  http://www.youtube.com/watch?v=QS0ne5BNE3Q and http://www.youtube.com/watch?v=0BBwmdMxBU4]
My family and I continue to stay close to Penn State.  We have created two scholarships there — one for the Drum Major and one in the Smeal College of Business.  A few weeks ago, I was honored to receive the Distinguished Achievement Award from Penn State’s Smeal College of Business. I try to get back to Happy Valley for 1-2 games a year and rarely miss a Bowl game. I also enjoy serving as a guest professor in the MBA program.

Where do you see the Company in 3 years?
Mirage will likely proceed down one of three paths: remain an independently operating company, go through an IPO, or join forces with a larger organization via acquisition.  Our primary focus is on the first path.  By ensuring we are driving customer value and continue to be profitable, we will have the freedom to decide Mirage’s future for ourselves.  If I had to look into a crystal ball and predict where we will be three years from today, I would guess that Mirage will become part of a larger security-focused company through an acquisition.

Sosa Brothers Announce MPower Ventures

Roy and Bertrand Sosa, two incredible entrepreneurs that started NetSpend, announced a $100M fund for emerging companies under the name MPower Ventures. Their first investment, something called MPower Labs which is the research and development arm. From the website’s front page:

MPower Labs is a global research and development incubator and business accelerator serving MPOWER Ventures and its portfolio companies. By providing technical expertise for product development and incubation as well as direct business operations, MPOWER Labs enables the portfolio companies to rapidly scale operations and enter the market. MPOWER Labs focuses primarily on the global financial services market that currently excludes more than 2 billion people around the world from access to basic financial services. MPOWER Labs is headquartered in Austin, Texas with offices in Mexico City, Mexico, and Dublin, Ireland.

While the website doesn’t say anything about funding technology companies, surely there’s got to be some techologies that could help further their mission. Like any fund I’m sure they want to build this into a profitable venture, but the incubation and early stages are starved for capital, and this is a great opportunity for good ideas to get a major boost.

Solarwinds Announces Exchange Monitor

SolarWinds announced today that its online community for network engineers, Thwack, celebrated its first anniversary. To commemorate the event, SolarWinds released a new free tool for monitoring Microsoft Exchange servers.

The Thwack community site was founded by network management software leader SolarWinds to provide its more than 16,000 members with a venue for sharing ideas, technical tips and educational content. The community offers a variety of support resources, including interaction with SolarWinds product development experts and access to a global base of SolarWinds users.

To mark the anniversary, SolarWinds has released another free tool to the broader IT community. The SolarWinds Exchange Monitor helps IT and Windows system administrators reduce e-mail downtime and service disruptions. The tool provides a desktop dashboard for monitoring Exchange server health in real time.

“Thwack enables users of SolarWinds products to leverage community knowledge and technical contributions to quickly resolve problems and exchange ideas,” said Eric Van Tol, operations manager at Atlantech Online, Inc. “SolarWinds made a giant step in the right direction with the introduction of Thwack, involving customers during its development. The fact that everyone from the SolarWinds team, including product managers, developers, and support personnel, contribute to Thwack regularly is a testament to SolarWinds’ commitment to its community.”