The news started to trickle on Friday, with paidcontent.org reporting that Austin Ventures had won the bidding for Entrepreneur Media. The New York Times blog picked up on the story today, but just repeated the facts of the paidcontent.org story. The reported price tag is around $200M and there is another Boston-based private equity firm that taking a minority share of the deal.

Perhaps an announcment and details will emerge in the coming days. The question on everybody’s mind is, what is behind the investment decision? Does Austin Ventures think that $200M for this company is a great private equity investment, and they can add value to it and sell it for more in the future? Or does this somehow wrap into the Enterprise SaaS area that Jeffrey Dachis is heading up?